MVC

MVC Custom

Sleek, high-octane site for Germany's leading vehicle customizer & official Brabus Gold Partner.

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Role and scope

• UI/UX design
• Visual direction
• Interaction & motion design
• Webflow development
• Premium prototyping

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Objectives

• Convey exclusivity & craftsmanship in seconds
• Drive high-value inquiries from luxury car owners
• Showcase insane custom work without clutter
• Build instant trust as premium specialist

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Audience

Affluent Mercedes owners, car enthusiasts seeking bespoke luxury. They expect perfection, detail, and status.

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Approach

Bold storytelling: dramatic hero car reveal → service deep-dives → gallery showcase → VIP CTA.

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Design highlights

• Hero: Rotating vehicle teaser on scroll.
• Service cards: hover-expand with before/after sliders.
• Gallery: infinite scroll masonry with lightbox videos.
• Brabus section: animated timeline of upgrades.

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Visual language

• Type: aggressive modern sans + metallic accents.
  Color: midnight black + carbon/gold highlights.
  Imagery: razor-sharp car details (interior & exterior), dramatic lighting.

Interactions

• Parallax depth, hover engine rev effects, smooth reveals.

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Accessibility and performance

• AA compliant, focus states, reduced motion. Heavy assets optimized, lazy + CDN.

Outcome

From solid to elite:

• +52% lead form submissions
• +71% time on gallery
• inquiries from top-tier clients doubled.

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“This site doesn't just show cars – it sells dreams. Leads are insane.”

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Services delivered

Website design, UI/UX, motion, Webflow build, visual storytelling.

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Tools

Figma, Webflow, Lightroom & Photoshop.